SMS vs. WhatsApp Bulk Messages: Which is Better for Your Business 2025?
Suppose someone texted you with a link and a request to click it. Would you tap it? Definitely not! It might be spam or fraudulent links that can access your device, sensitive information, or your private chats. On the other hand, someone messages you on WhatsApp containing a link and asks you to click it. For once, you will click the link due to the verified sender. That’s it! This is the general difference between an SMS message and a WhatsApp message. SMS messages label the senders as fraud or spam, but WhatsApp shows a verified account, which is reliable and trustworthy. WhatsApp is currently used by most users, with a huge database of active users. Compared to SMS, WhatsApp has the highest open rate of 90% and a 15-20% click-through rate. These are the basic differences between SMS vs. WhatsApp Bulk Messages. The blog will comprise the features, benefits, and other factors to understand while using both platforms. Stick to the article to know more…….. Book Your Demo Now! Get Enquiry Book a Demo What is SMS Message? SMS message is termed as ‘Short Message Service’, a text message format shared between mobile devices. This information is often restricted to 160 characters and shared over cellular mobile networks. SMS is a general way to interact with people and is supported by all mobile devices. SMS marketing is used by small businesses to send messages to clients’ phone numbers. It has been a stable means of conversation for companies for decades. Key Features of SMS Marketing: Universal Compatibility: Consistent with each mobile device, with no internet connectivity. High Delivery Rate: Text messages are directly shared with phone numbers. Short and Direct: Limited to 160 characters, making SMS short and to the point. No App Required: No demand for customers to install an app to receive messages. Suitable for Urgent Alerts: Perfect to get OTPs, order confirmations, and time-sensitive deals. The Limitations of Traditional SMS Marketing: Limited Characters: A text message is limited to 160 characters, restricting the amount of information that can be fetched. No Multimedia: SMS does not allow adding multimedia elements, unlike WhatsApp, which makes it less attractive. Cost Implications: Sending bulk SMS can be costly, mainly when sending the messages globally. Lack of Interactivity: Text messages don’t provide creative features such as read receipts or quick feedback. It makes a one-way communication tool. What is WhatsApp Bulk Messaging Service? WhatsApp bulk messaging service helps businesses to send multiple messages to different audiences simultaneously for the purpose of marketing, customer communication, and huge interactions. The process boosts operations by simplifying the effective dispersal of updates, announcements, and promotional messages. Book Your Demo Now! Get Enquiry Book a Demo WhatsApp has two services: the WhatsApp Business app and the WhatsApp Business API. These tools align with the industries of all sizes and communication needs. Secondly, a dedicated WhatsApp business number allows simplified interactions with clients and users, allowing target audience conversation with the ability to send bulk broadcast messages on WhatsApp. Benefits of WhatsApp Bulk Messaging Over SMS Messages In the revolutionized world, using a creative conversation method is entirely helpful for businesses expanding their reach and improving customer conversations. WhatsApp bulk messages just do it the same way, which offers multiple benefits for all sizes of firms. See them below. 1. Effective and Quick Conversation WhatsApp, compared with SMS, as a bulk messaging service, enables businesses to send quick and efficient messages to a large group. This aspect is helpful in cases when: Market research surveys: Questionnaires can be distributed to a great number of individuals, and responses received. Event promotions: Invitation to people in your events, conferences, or webinars with just a single click. Marketing campaigns: Schedule specific promotional messages to customers and followers. Customer care: Talk to many customers at once, giving them information, deals, or solutions. 2. Worldwide Reach Spreading the messages around the world, WhatsApp has achieved more than 2 billion users globally, and it transcends borders. A user working here in India can easily get in touch with another in the US in just seconds. In terms, SMS marketing is usually limited by network providers or regional limitations. 3. Versatile Messaging Approach WhatsApp bulk messaging can be employed in the development of customized marketing campaigns. It will allow you to send tailored promotions and product news to different customers to assist in getting the attention of more individuals and boost sales. Automated Customer Service: Make customer care easier by drafting automatic replies, frequently asked questions, and tutorials on solving problems through WhatsApp bulk messaging. This helps in problem-solving and makes the customers happier. Employee Communication and Announcements: Speak to all employees simultaneously through the mass messaging on WhatsApp. Move critical announcements, changes in policies, and event invites. This will help pass information and involve the employees more. 4. Cost-Effective Organizations spend less than they will on print ads or SMS campaigns targeting people right away. There are the reasons: Companies don’t need to depend on pricey mailers or paid email solutions, but can still keep their users interested. They don’t have to invest a lot in digital ads. Apart, they can focus on connecting to people one-on-one in a manner that gets them to act. Reduces the running expenses by using automatic reminders, which means fewer manual phone calls and follow-ups are required. 5. Click-Through Rate WhatsApp & SMS have the same message opening rates, but a big difference in the level of communication that tools get to the table. WhatsApp messages have a normal click rate of 25-40%, but SMS has a CTR of just 2%. 6. Effective Features From blue ticks that show the message has been read and indicate the ability to create engaging polls, WhatsApp gives a list of creative features that SMS just can’t match. 7. Competitive Price in India Looking at the WhatsApp bulk message rates in India, companies will have an advantage of low pricing systems. This cost-effectiveness means that companies of any size can