How to Advertise Products on WhatsApp: Have you ever tried advertising your business products on WhatsApp? Does it sound interesting? Of course, considering the current trend and WhatsApp statistics, a more agile way to reach your products to more customers is necessary.
Read this detailed information to know how to advertise products on WhatsApp. WhatsApp has been unlocking the possibilities and opening doors for agencies across industries, helping with targeting the audience fast and effectively.
Today, WhatsApp has more than 2 billion monthly users who are active on the tool. It has been used for a lot of conversational reasons and is the most efficient way to use it for advertising.
So, without wasting a second, start reading the article! Know about the ads that run on WhatsApp for product marketing.
Want to Send Bulk SMS? Book Your Demo Now!
What is WhatsApp Advertising?
WhatsApp advertising is the way to display the product and showcase its features to the target prospects on platforms like Facebook and Instagram.
But here’s a click!
Ads in WhatsApp will direct people to the chat to communicate with the businesses instead of directing the clients to the site or to a landing page.
Think about this: an Instagram user scrolls down, engages with your ad, and clicks on it. The next moment, they are talking to your staff on WhatsApp, no filling in of forms, no waiting at all.
Only real conversation!
This is the time when click-to-WhatsApp ads are so helpful. It reduces the additional steps, simplifies the customer journey, explores products, and receives replies quickly. A user clicks, they’re directed to business chat, right where they feel most secure & comfortable.
Why Advertise on WhatsApp?
It’s an interesting question: why choose WhatsApp to advertise products over Google ads? Simple….! The tool offers a direct way for your customers. Let’s understand why WhatsApp is the best channel for selling products than other channels.
Unmatched User Base and Popularity
WhatsApp is not an ordinary messaging application, but the most favoured messaging application across the planet. Since the users are located in more than 25 countries and visit the site on a daily basis, you are meeting them where they already interact.
Suppose you are going after India, the UK, or even the US. It is WhatsApp that happens to be the preferred messaging app.
Want to Send Bulk SMS? Book Your Demo Now!
High Engagement and Deliverability
WhatsApp has a higher open rate than other tools, as users check their WhatsApp messages 25-30 times a day. This is a good option for your ad to be seen by the customers.
With 100% message delivery and 98% read rate confirms that your business ad would not be unseen under spam filters or ignored, unlike email campaigns.
Direct Conversations, No Walls
WhatsApp product advertising initiates a chat instantly, unlike other ads, to direct users to a website or forms. It simplifies the customer engagement with your brand in real-time.
Higher Response Rates
WhatsApp messages have higher open rates and response rates as compared to emails or advertisements on other sites. Individuals tend to respond to a communication via WhatsApp more than to fill out a form or multiple pages.
Made for Conversational Commerce
The conversations in WhatsApp create a sense of trust by making it comparable to personal conversations. Clients are not willing to browse through generic landing pages or auto-responding emails; rather, they would like to have a face-to-face experience when dealing with any customer.
The companies will be able to interact with their clients in real-time, solve their problems, recommend goods, and lead them through a purchase, without leaving the chat. It appears very natural, individual, and very efficient.
Create Long-Term Relationships
After connecting on WhatsApp, the interaction doesn’t end with only a single communication. You can give support, share deals, and keep the relationship effective.
More Personal, Less Distracting
There are adverts and messages everywhere on social media platforms and in inboxes. WhatsApp gives a less crowded environment where your business can market itself and be heard.
The WhatsApp chat ads are personal and create a feeling of trust and making users more likely to consume the ad and want to interact with it on a level that traditional ads can not match.
Ideal for All Business Sizes
No matter whether it is a small company utilizing WhatsApp Business or a bigger organization implementing the WhatsApp Business API, this platform is applicable to anyone.
Conversion rates on WhatsApp have been reported to increase by as high as 20% among small businesses, whereas in large enterprises, messages can be sent to thousands and lakhs of customers simultaneously!
Want to Send Bulk SMS? Book Your Demo Now!
WhatsApp Business App Vs. WhatsApp Business API: Which is Right?
Choosing the right way to advertise products, whether it’s the WhatsApp business app or the WhatsApp Business API, both are official solutions. Both applications work very differently and align with various organizational needs.
1. WhatsApp Business App – Simple & Direct
Purpose: Perfect for small and local companies to engage directly with buyers.
Key Features for Advertising Products:
- Product Catalog: Upload images, cost, and descriptions so users can explore directly inside WhatsApp.
- Quick Replies: Save and reuse common replies for quick replies to product inquiries.
- Broadcast Lists: Send marketing messages to up to 256 contacts at once (only those who have saved your contact).
- Labels: Manage customers depending on purchase level (e.g., New Lead, Ordered, Paid).
- Status Updates: Post product promotions, discounts, and launches visible for 24 hours.
Limitations:
- Limited to one phone + linked devices.
- No advanced automation—all marketing and messaging are especially manual.
- Broadcast limitation makes it inappropriate for large-scale campaigns.
Ideal For: Small business owners, local service providers, and early-level ecommerce buyers.
How does it help you advertise products on WhatsApp?
- Make a product catalog, hence users can explore items directly in WhatsApp.
- Implement quick replies to quickly share product information or cost.
- Share broadcast messages to advertise new launches or sales (limit up to 256 clients at a time).
- Post deals on your WhatsApp status for 24 hours of accessibility.
Want to Send Bulk SMS? Book Your Demo Now!
2. WhatsApp Business API – Scalable & Automated
WhatsApp Business API is a pro-level solution designed for medium-to-large businesses that need to run organized advertising campaigns. To use the Jun API, you don’t need its own app – rather, you can link it to marketing software or CRM systems using an API provider.
Purpose: Designed to manage high message volumes and looking to connect WhatsApp into their sales and marketing tools.
Key Features for Advertising Products:
- Unrestricted messaging ( to opt-in customers) without the 256-contact limitation.
- Bulk Campaigns: Blast thousands of marketing messages instantly with personalization (user name, product recommendations, etc).
- CRM Marketing Tool Integration: Connect to HubSpot, Zoho, and Shopify to automate the shopper journey.
- Automated Chatbots: Behavior Modification, Product guidance, and walk customers through investments without human involvement.
- Rich Media Messaging: Send pictures, videos, and PDFs, and action buttons to browse products or check out immediately.
- Advanced Analytics: Track open rates, clicks, replies, and conversions.
Limitations:
- No standalone app — you should interact via an API provider (e.g., WorldofSMS).
- The setup price and monthly cost can be more expensive than the free app.
Ideal For: Industries promoting large-scale advertising campaigns, ecommerce stores, and brands looking for completely automated, data-driven advertisements.
How does it help you advertise products?
- Share bulk marketing messages to a list of clients at once (only to users who opted in).
- Customize each message (e.g., “Hi Jammy, redeem 20% off the sneakers you want to buy”).
- Automate campaigns with chatbots that advise products, answer queries, and even accept orders.
- Promote rich media ads — product images, videos, and actionable buttons for “Explore Now” or “Buy Direct.”
- Monitor the performance of the campaign with detailed analytics to check which offers suit best.
Quick Comparison Table
| Feature | WhatsApp Business App | WhatsApp Business API |
| Target User | Small businesses | Medium & large businesses |
| Product Catalog | Yes | Yes |
| Bulk Messaging Limit | 256 contacts | Unlimited (with opt-in) |
| Automation | Basic only | Advanced with chatbots |
| CRM Integration | No | Yes |
| Analytics | Limited | Detailed |
| Cost | Free | Paid (via providers) |
Important Tips To Write WhatsApp Product Ad
Advertising business products on WhatsApp performs well only if your ad copy is well-written. There are a few tips to consider while writing the perfect WhatsApp ad:
Make it Short and Interesting
The lengthiness of your WhatsApp advert is not a compulsory requirement because the clients want to consume the information as short snacks.
Short wordings and functional use of language may produce the correct effect and can lead to improvement of much better outcomes as compared to lengthy paragraphs of hand-milking wisdom. This is an example of a good WhatsApp advertising message:
“Winter is coming, and so is the best that winter brings! Have fun, cool offers on every winter thing! Write to us on WhatsApp to get more information.”
Utilize strong CTAs
A right CTA attracts clients towards the desired action while prompting them to take the next step after getting the advertisement message. Creative, on-brand CTAs can thus make the promotion campaign message more helpful in terms of motivating buyers’ conversation.
This is a good example of a message:
“Happy News! We have given our best offerings and made amazing bundles for all likes; your search is finally done. Speak with us to know more!”
Want to Send Bulk SMS? Book Your Demo Now!
Add a Personal Experience
Another tip to use to make your WhatsApp ad copy more effective is to personalise it. Adding the first name of the customer, or personalization according to customer habits and previous contacts, may appear to be a minor adjustment, but it may lead to the effective implementation of your WhatsApp ads campaigns. Examine this example:
“Based on your recent favorites, the following are a few recommendations, which we are sure you will like. Talk to us to figure out more.”
Frequently Asked Questions
Q1. Why prefer WhatsApp ads compared to SMS or Email?
A. WhatsApp messages compared to SMS or Email have a 45-60% conversion rate, which is approximately much higher than the 2-5% conversion rate; hence, it makes WhatsApp the right way to target and convert clients.
Q2. Is there any limit to running ads on WhatsApp?
A. No, there are no boundaries to the number of WhatsApp ads that you can run. Yet, you will be inclined to things like frequency capping by Meta, along with a 24-hour rule where you can just share marketing messages per user per day.
Q3. How to solve the WhatsApp ad-related issue?
A. To solve the WhatsApp ad issue, you can request a review by clicking on ‘view more’ on the banner that shows ‘You can no longer run ads’. Then navigate to the ad account settings and click ‘Request review’.
Q4. How to manage product ads on WhatsApp?
A. You can handle WhatsApp ads using Facebook Ads Manager. Set up campaigns, track performance, and boost targeting and conversion directly from the platform.
Q5. Can I advertise my product to a specific audience using WhatsApp?
A. Of course, you will be able to select your product to reach particular prospects with the help of Facebook’s excellent filters by age, location, gender, tastes, and others. Make sure that the proper audience receives your advertisement.
Conclusion
There are many dynamics and elements that contribute to a good marketing campaign. To ensure you are on track to achieve the best results, it’s necessary to use the WhatsApp Business API through WorldofSMS.
Using WorldofSMS, it is easy to create Click-to-WhatsApp Ads (CTWA). Nurture is transformational because it connects to them in real time via WhatsApp with the help of smart chatbots.
The WorldofSMS allows you to pre-qualify leads, take prospects through the sales process, respond directly to queries, and remind about bounced carts.
The possibility of receiving payments and sending printable invoice receipt templates in WhatsApp will enable the buyer to have an easy purchase experience.
The area of staying ahead includes personalized campaigns and a detailed real-time analytics system to monitor both campaigns and the productivity of a team. The fastest and most efficient tool to market your products, services, and generate high sales is WorldofSMS.
Are you planning to run an effective WhatsApp advertising campaign to promote products by using the API?
