What is WhatsApp Marketing: Ideas, Tips, Examples
WhatsApp marketing is a kind of advertising strategy used to promote a brand through WhatsApp. This channel helps enterprises to target a wide audience, create strong relationships with clients, and enhance sales. With WorldofSMS, you can transform more leads into consumers and offer 24/7 client support. You must have heard about Whatsapp marketing, the most famous instant messaging application, but have you considered using it for your company? You heard it right; we’re talking about WhatsApp marketing. Whatsapp provides a direct way to customers, enabling you to engage with them in a personal or conversational way. This is a great way to create healthy relationships with your target customers and provide a more individualized experience than other marketing methods. Come with us to learn about the exciting world of whatsapp marketing, which gives multiple benefits to help the business expand. Comprehending WhatsApp Marketing Whatsapp marketing is about a friendly conversation between companies or clients. Businesses utilize the whatsapp application to share news about products and special deals to support the consumers instantly if they have issues. Even industries can create group chats for clients, sending fun updates or exclusive discounts. It makes the clients experience part of special groups. However, companies should remember: that WhatsApp is used for communicating with friends, and family hence they must share irritating or so many messages. In short, whatsapp marketing is not about selling stuff, this is about talking with clients in a friendly, helpful way and appreciating their personal space. Why Implement WhatsApp Marketing for Business Promotion? WhatsApp marketing is known as the most popular communication tool in the world. As per the research in 2020, the clients have grown up to 2 billion monthly active users. This marketing approach should be used by companies that are more likely to engage with end users in developing countries. For example, there are more than 300 million monthly WhatsApp users in India and about 100 million in Brazil. Although, the platform is even an excellent choice for advertisements in the US market – 68 million Americans access whatsapp at least once a time in a month. More than half of WhatsApp users check the app daily, thus WhatsApp marketing lets you stay in touch with your customers. Even better, since text messages have a 98% open rate, you can be certain that they will receive your offers. Finally, your clients adore this avenue of connection. 53% of consumers say they would purchase from businesses they can contact through chat, indicating that they have greater faith in brands that use chat apps. There are further justifications, though, for including WhatsApp in your marketing plan. To discover some further advantages of this marketing medium, continue reading. Ideas for a Successful WhatsApp Marketing Follow the below list of ideas for a successful WhatsApp marketing which is a better option than your competitors. 1. Offer a first-buy discount Running an e-commerce industry, you must have seen examples where people sign up and opt-in to get messages but still do not proceed with the shopping. Offering a discount on their first order could be good motivation for them and make them excited for the next shopping from you. 2. Showcase your best collection to influence clients Displaying your best collection is a great way to influence clients in the consideration phase who are still browsing their choices. When you display your bestsellers, you offer them a glimpse into the most popular items among your customers, which helps to create trust and credibility in your business. 3. Share media mentions and celebrity features In today’s era, the influence of celebrities and media is indisputable. More than a business, customers prefer to trust suggestions from their favorite influencers. Whenever celebrities share something, they think the product would be suitable for them as well. 4. Send customized suggestions Sharing personalized recommendations through Whatsapp, you can remind your clients that your brand is still considering them and is always searching for ways to improve the shopping experience. 5. Use visuals to motivate customers Using visuals to encourage your clients, you can send them images, PDFs, and videos to display the products. You can also send mood boards, product demos, how-to-videos, lookbooks, and more to offer clients an idea of the various ways they can employ your products. Examples of Successful WhatsApp Marketing 1. Netflix – personal suggestions The most popular streaming application knows a little something about keeping its customers interacting with the business. The company gives personal suggestions in its mobile application. In 2017, the company decided to grow this practice to WhatsApp. Netflix announced the marketing campaign in January 2017 in India – Whatsapp’s largest market. Consumers, who are using both WhatsApp and Netflix installed on their mobile devices, saw the deals to being in touch with whatsapp messenger. If a person taps ‘I’m in’ they are initiated to receive marketing content about their profile and streaming program and film recommendations. Half a year after Netflix gave the same option to its users in the UK the trick here is used to keep engagement with consumers also after they’ve canceled their subscriptions. New show launches and alerts triggered receivers to resubscribe to the streaming platform. 2. Saffola – real-time help If you have used multiple diet products, trust me Saffola is the best one of them. Mostly you are familiar with the craving for a slice of pizza or a bite of burger. The Indian healthcare business, Saffola, agreed to create its campaign to fight this want for an unhealthy diet. To support customers battle their unhealthy eating habits, Saffola designed a WhatsApp chatbot. A client can send a message to the AI bot when they experience a longing for some healthy or comfort food. In turn, the chatbot tried to divert the user with pre-recorded positive support, puzzles, and also rap music. The latest market is Saffola’s new active food product. 3. Adidas – handling audience’s concerns Adidas, a sportswear company, used WhatsApp as a component of their recent sneaker