WhatsApp marketing is a kind of advertising strategy used to promote a brand through WhatsApp. This channel helps enterprises to target a wide audience, create strong relationships with clients, and enhance sales. With WorldofSMS, you can transform more leads into consumers and offer 24/7 client support.
You must have heard about Whatsapp marketing, the most famous instant messaging application, but have you considered using it for your company? You heard it right; we’re talking about WhatsApp marketing.
Whatsapp provides a direct way to customers, enabling you to engage with them in a personal or conversational way. This is a great way to create healthy relationships with your target customers and provide a more individualized experience than other marketing methods.
Come with us to learn about the exciting world of whatsapp marketing, which gives multiple benefits to help the business expand.
Comprehending WhatsApp Marketing
Whatsapp marketing is about a friendly conversation between companies or clients. Businesses utilize the whatsapp application to share news about products and special deals to support the consumers instantly if they have issues.
Even industries can create group chats for clients, sending fun updates or exclusive discounts. It makes the clients experience part of special groups. However, companies should remember: that WhatsApp is used for communicating with friends, and family hence they must share irritating or so many messages.
In short, whatsapp marketing is not about selling stuff, this is about talking with clients in a friendly, helpful way and appreciating their personal space.
Why Implement WhatsApp Marketing for Business Promotion?
WhatsApp marketing is known as the most popular communication tool in the world. As per the research in 2020, the clients have grown up to 2 billion monthly active users. This marketing approach should be used by companies that are more likely to engage with end users in developing countries.
For example, there are more than 300 million monthly WhatsApp users in India and about 100 million in Brazil. Although, the platform is even an excellent choice for advertisements in the US market – 68 million Americans access whatsapp at least once a time in a month.
More than half of WhatsApp users check the app daily, thus WhatsApp marketing lets you stay in touch with your customers. Even better, since text messages have a 98% open rate, you can be certain that they will receive your offers.
Finally, your clients adore this avenue of connection. 53% of consumers say they would purchase from businesses they can contact through chat, indicating that they have greater faith in brands that use chat apps.
There are further justifications, though, for including WhatsApp in your marketing plan. To discover some further advantages of this marketing medium, continue reading.
Ideas for a Successful WhatsApp Marketing
Follow the below list of ideas for a successful WhatsApp marketing which is a better option than your competitors.
1. Offer a first-buy discount
Running an e-commerce industry, you must have seen examples where people sign up and opt-in to get messages but still do not proceed with the shopping. Offering a discount on their first order could be good motivation for them and make them excited for the next shopping from you.
2. Showcase your best collection to influence clients
Displaying your best collection is a great way to influence clients in the consideration phase who are still browsing their choices. When you display your bestsellers, you offer them a glimpse into the most popular items among your customers, which helps to create trust and credibility in your business.
3. Share media mentions and celebrity features
In today’s era, the influence of celebrities and media is indisputable. More than a business, customers prefer to trust suggestions from their favorite influencers. Whenever celebrities share something, they think the product would be suitable for them as well.
4. Send customized suggestions
Sharing personalized recommendations through Whatsapp, you can remind your clients that your brand is still considering them and is always searching for ways to improve the shopping experience.
5. Use visuals to motivate customers
Using visuals to encourage your clients, you can send them images, PDFs, and videos to display the products. You can also send mood boards, product demos, how-to-videos, lookbooks, and more to offer clients an idea of the various ways they can employ your products.
Examples of Successful WhatsApp Marketing
1. Netflix – personal suggestions
The most popular streaming application knows a little something about keeping its customers interacting with the business. The company gives personal suggestions in its mobile application. In 2017, the company decided to grow this practice to WhatsApp. Netflix announced the marketing campaign in January 2017 in India – Whatsapp’s largest market.
Consumers, who are using both WhatsApp and Netflix installed on their mobile devices, saw the deals to being in touch with whatsapp messenger. If a person taps ‘I’m in’ they are initiated to receive marketing content about their profile and streaming program and film recommendations. Half a year after Netflix gave the same option to its users in the UK the trick here is used to keep engagement with consumers also after they’ve canceled their subscriptions. New show launches and alerts triggered receivers to resubscribe to the streaming platform.
2. Saffola – real-time help
If you have used multiple diet products, trust me Saffola is the best one of them. Mostly you are familiar with the craving for a slice of pizza or a bite of burger. The Indian healthcare business, Saffola, agreed to create its campaign to fight this want for an unhealthy diet.
To support customers battle their unhealthy eating habits, Saffola designed a WhatsApp chatbot. A client can send a message to the AI bot when they experience a longing for some healthy or comfort food. In turn, the chatbot tried to divert the user with pre-recorded positive support, puzzles, and also rap music. The latest market is Saffola’s new active food product.
3. Adidas – handling audience’s concerns
Adidas, a sportswear company, used WhatsApp as a component of their recent sneaker marketing campaign. The company chose to target amateur football players as its niche market and assist them in resolving their particular problems.
Quite frequently, football teams have problems with many things. There might not be a replacement if a player leaves at the last minute before a game. Adidas pledged to utilize WhatsApp to locate a replacement. Sending a message to a WhatsApp hotline with pertinent match details is all that is required. Adidas will send a top-tier football player to your game in exchange.
Even though the campaign only lasted six days and was aimed at a particular demographic, it had remarkable outcomes. Adidas, in particular, received a lot of popularity in football media, retail services, and blogs.
4. Unilever
The next world’s largest successful WhatsApp marketing campaign is Unilever which is a consumer goods corporation that is searching for a unique and new way to market the brand for their fabric softener brand and comfort. They agreed to announce a whatsapp marketing campaign that motivates them to connect over their WhatsApp channel, where they can engage with the chatbot that can help them take care of their clothing and receive a 50% off coupon. Unilever has seen a 14x enhancement in sales and 145000 messages exchanged while the campaign far exceeds the expected range of communications of only 600.
5. Nivea
To reach customers in their target market with a positive message that celebrates diversity, Nivea employed a WhatsApp chatbot to execute a very innovative and effective campaign around their Cocoa Shades range. By establishing a personal connection with each consumer, they hoped to increase engagement. The campaign is being utilized as a global case study for the brand because it was so successful that it reached 207% of its reach target.
6. Klook – transactional messages
The online traveling platform Klook decided to utilize WhatsApp marketing for customer satisfaction and to enhance retention. Hence, the business developed its marketing strategy across updates and notifications of bookings.
The brand kept its clientele’s best choices at heart and required the most convenient conversation channel. Like the company has a variety of audiences in the Asia-Pacific region, the choice fell on whatsapp – the app is spread in the area.
The travel channel invited its website and app visitors to subscribe to whatsapp alerts – order updates and reminders. As a result, the opt-in rate for WhatsApp turned out to be 63% higher than for the Klook app’s push reminders. The client retention rate expands by 40%.
7. CarDekho
CarDekho, a top auto tech company in India specializing in helping customers find the ideal car, was looking for a way to increase conversion rates and advertise deals to their customers with the best visibility. They chose to use WhatsApp to send alerts to potential buyers who met their criteria, and the campaign saw 15,000 conversions per day, totaling 2 million sessions throughout the campaign. This was a huge victory for the car experts.
5 Effective WhatsApp Marketing Tips
After discussing the intensive examples of WhatsApp marketing, we will mention the effective tips for utilizing whatsapp marketing. We’ve created a list of a few tricks for building a WhatsApp marketing strategy. Now this time to explore some more specific techniques.
1. Create broadcast lists
A broadcast list is a group of recipients collected together. Customers can not see each other’s messages and receive the messages individually, which makes them the same to split in your mailing lists. These quirks make broadcast lists the perfect feature for sharing related campaigns. For example, you can collect all VIP clients in one list and send them exclusive clients for referrals, etc. Utilize this feature to retain and connect with your customers.
2. Use group chats
This second tip resembles the earlier one at first sight, but there is a difference among them. Group chats enable the members to see each other and send their thoughts to the entire group, unlike broadcast lists. Thus, group chats may come in handy if you want to motivate discussions among the clients.
For example, you may create a group to warm up participants before some offline event or webinar. Another case is when your customer makes shopping decisions in groups. This is a common example for businesses with complicated and expensive products, like IT solutions, industrial equipment, and more. Although good customer sellers may benefit from this channel.
3. Implement WhatsApp status
If you are known for Facebook or Instagram stories, Whatsapp statuses may juggle for you as well. This function enables you to send text and multimedia files to all your customers and receive their feedback. While posting the update, you may even send it on Facebook. The status expires in 24 hours. In Instagram marketing, stories are one of the most helpful channels, and WhatsApp statues work also. You can use them to send special deals, product updates, promo offers, and so on. For example, you may set up a one-day flash sale for WhatsApp clients only.
4. Craft a product catalog
WhatsApp introduced product catalogs in 2019 that let you display your goods. The idea has a lot of promise; Instagram even introduced the Instagram Shop, a similar tool.
Your WhatsApp product portfolio can contain up to 500 items. As they peruse it, your prospective clients might ask you questions about certain products or share links with them. Additionally, you may publish a link to the entire showcase online or mail catalog products to WhatsApp users. For small enterprises or prospective entrepreneurs without websites, catalogs are incredibly useful.
5. Create a WhatsApp link
Because companies have to locate your phone number, save it, and start a chat, users may find it challenging to establish interactions with brands on WhatsApp. Fortunately, there is a fantastic fix: a WhatsApp link. Such a link can be made and added to your email campaigns, landing pages, chatbots, or website. The user merely has to click it to see a pre-written message to begin connecting with your brand. You can make such a link in a few minutes and for free with the WorldofSMS WhatsApp link generator.
Frequently Asked Questions
Q1. What to understand about WhatsApp marketing for companies?
A. Whatsapp marketing is not about selling stuff, this is about talking with clients in a friendly, helpful way and appreciating their personal space.
Q2. How is WhatsApp marketing effectively used for businesses?
A. Whatsapp is the most used platform for everyone whether used for personal and professional uses to engage with each other. With high user engagement, multimedia-rich content, and customized communication, companies can create strong relationships. Integrate a well-defined strategy and deliver valuable content for successful WhatsApp marketing campaigns.
Q3. Can we send promotional content to customers on WhatsApp?
A. No, as per WhatsApp’s terms of regulations this is strictly prohibited. You can only send promotional messages to clients who have offered explicit consent to receive messages from your organization. Breaking the policy could result in your account being banned.
Q4. What are the charges included in WhatsApp marketing?
A. Utilizing the basic WhatsApp business application is free, but subscribing to the WhatsApp Business API for medium and large companies includes a cost. These can differ based on the services of the third-party provider you select to integrate the API, the volume of messages, and the extra functionalities you desire to use.
Q5. How do businesses can enhance customer engagement with WhatsApp marketing?
A. Improving engagement by using multimedia messaging (sending images, GIFs, videos, etc), creating creative quick replies, offering exclusive customer support, and giving timely customer support or updates with the WhatsApp status features. Customized communication depending on customer interests and behavior also boosts engagement.
Conclusion
So are you ready to adopt the WhatsApp marketing technology and boost your business sales? If yes, then this blog will help you with your needs. WhatsApp’s extensive use enables businesses to reach a large audience and target customers where they are most engaged.
Although, this is important to target WhatsApp marketing carefully, experiencing various campaigns to find what works best and avoid meddling or spammy content. Thus, if you are interested in tailoring your whatsapp marketing efforts, utilizing the advanced features of WhatsApp Business API with a solution provider like WorldofSMS is vital.
Hence, if you want to elevate your client engagement and experience and drive business growth with WhatsApp marketing, consider partnering with WorldofSMS.
