Have you ever received a Whatsapp message containing a button like ‘Shop more’, or ‘Contact us’? Of course, such messages caught your eye. We all use WhatsApp to communicate with our friends or customers as well.
If you are leveraging WhatsApp to send promotions, newsletters, updates, and offers to your buyers, you are definitely looking for a method to send bulk WhatsApp button messages.
Great news for all! Sending messages at scale using the quick application can be efficient with its official API. From how to use the API to send bulk messages using a button, we have got you covered. We will write the easy steps to send WhatsApp button messages in bulk.
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Description of WhatsApp Button Messages
WhatsApp button messages are an amazing feature of WhatsApp API, which are creative aspects added to the template message. The feature enables users to reply with a single click, beyond typing out a message.
These buttons could be either quick reply buttons or CTA buttons. Using buttons in WhatsApp messages offers pre-defined replies or actions, such as calling a number or visiting a business website.
Quick reply offers organizations explain buttons that the client can click to revert. When a quick reply is wiped, a message consisting of the button is sent in the communication. CTA buttons in a message trigger a phone call or open a website when clicked.
During that time, WhatsApp did not support deep links. Businesses have to submit the message template before using the buttons.
Once Meta approves the message, templates consisting of buttons could be shared by sending the message in your API request.
The effective button messages could be successfully delivered if the user has contacted the organization within the last 24 hours, and the template message must be used.
Why Use Button Messages for Bulk Campaigns?
Following the competitive market, catching the attention of customers is half the battle, and differentiating is the other. This is when the WhatsApp button messages slays.
Rather than just sending a simple message that might be avoided or misunderstood, button messages provide a clean, creative format that makes it simple for clients to take action quickly.
Have a glimpse at the reasons for using bulk WhatsApp button messages to achieve better customer engagement.
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1. Higher Click-Through Rates (CTR)
When a recipient gets a clear, concise message including clickable buttons such as ‘Customer support’, ‘Visit us’, they’re a little interested in it.
The visual and actionable behavior of buttons lessens confusion and increases the chances of the message being responded to. Compared with text links, buttons usually provide 30-50% higher CTRs.
2. Effortless Customer Navigation
Button messages eliminate user friction. As an example, where you usually task the user with typing in the word Yes or clicking an additional link, it is quite possible to give them a button that will do it at the touch of a button. This minimizes drop-offs, particularly among mobile users who demand convenience.
3. Improved Lead Conversion
Users are also likely to descend the sales funnel fast when they do what is already predetermined in your messages. A button will drive traffic to an appointment, an authorization, a check-up, a payment, etc. It allows converting interest into action without typing.
4. Personalisation At Scale
WhatsApp button templates may be up to date depending on the dynamic variables such as name, order ID, or product preferences. This enables the companies to deliver messages that are extremely relevant with personalized call-to-action buttons to the individual, despite the extensive campaign.
5. Looks Professional and Trustworthy
A well-organized message always gets the customer’s attention and also creates credibility. Users are more relaxed communicating with a business that looks professional and uses official WhatsApp features. The trust sometimes leads to better brand awareness and increased engagement.
6. Supports Multiple Business Goals
Wondering how to grow website visits, enhance sales, gather feedback, or prompt signup, button messages are always effective. You can build separate campaigns with multiple buttons that cater to many customer segments.
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Requirements to Send Bulk WhatsApp Button Messages
Before you begin, let’s understand the prerequisites to send WhatsApp button messages in bulk.
WhatsApp Business API access or official BSP (Business Solution Provider) partnership
Sending WhatsApp button messages in bulk is only possible through using the WhatsApp business API, not needing the regular WhatsApp app.
Access to the official API can be technical and time-consuming. That’s why most organizations work with an official BSP like WorldofSMS.
The providers work as a mediator – they offer user-friendly dashboards, templates, and automation tools. The feature creates an easy way to run bulk campaigns, even when you don’t have any coding skills.
Approved WhatsApp Templates with Buttons
WhatsApp doesn’t help to send promotional or bulk messages without any cost. You should build a message template in advance and get it approved by WhatsApp before utilizing it. Your template must have:
- The message content
- The button type (Quick Reply or Call-to-Action)
- The exact button labels (e.g., “Buy Now”, “Contact Support”)
The process of approval consumes only a few hours. When it’s approved, you can reuse the message template for bulk campaigns anytime.
Verified WhatsApp Business Number
Require a verified WhatsApp business number to send messages using the API. It means:
- Should be linked to the Meta business manager account.
- Must be verified with a green checkmark.
- Should be active and capable of receiving & sending messages using the API.
If you’re connected with a BSP, they’ll often lead you through the verification process step by step.
Consent from users (opt-in requirement)
WhatsApp Carefully Protects the Private Privacy of Users. One is not allowed to put some random numbers and start sending texts.
To your business, every individual you reach out to should have expressly subscribed to receiving messages on WhatsApp in your business. This consent may occur in the following ways:
- Website forms
- SMS opt-in links
- In-store signups
- Email campaigns
You can get at risk of getting your WhatsApp account banned without receiving the customer’s consent.
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Step-by-Step Guide to Sending Bulk WhatsApp Button Messages
Send a bulk WhatsApp message via the WhatsApp Business app
The WhatsApp business app does not allow sending bulk messages with buttons directly. You can compose the broadcast list to send messages to different contacts; the messages are text-based. When sending WhatsApp messages, you have to use the app in the right way.
Using the WhatsApp business app, send messages in bulk on WhatsApp. You should create a broadcast list in the application. The WhatsApp business app is completely free, but it limits you to just adding 256 contacts to your list.
Even the likelihood of number blocking is higher if receivers report your text as spam or if you can’t follow WhatsApp’s guidelines. To go with it, follow the steps:
- Set up your WhatsApp business account after installing the app.
- Verify the business number. Make sure the number is different from your personal number.
- Compose a WhatsApp broadcast list consisting of 256 contacts.
- Create your message and manually personalize it for all recipients.
Most importantly, you’re allowed to send bulk messages to those who have saved your business contact.
Send bulk WhatsApp button messages via WhatsApp Business API
Another practice to send bulk WhatsApp messages, including buttons, is most effective with the API. The feature lets you use them to send messages, share PDFs, and other media, manage contacts, and automate message sending at scale.
A business needs two things to use the WhatsApp API to send bulk messages.
- WhatsApp business API account
- WhatsApp business partner like WorldofSMS
But discuss the WhatsApp number. To set up an official WhatsApp API, you should have four things.
- A phone number that is not linked to WhatsApp.
- A Facebook account for your business.
- A privacy policy page on your site.
- Payment method to add funds for your campaign, such as a credit or debit card.
Follow these steps to send WhatsApp bulk messages with the API.
1. Get in contact with a reliable WhatsApp solution provider such as WorldofSMS.
2. Write the message you wish to send to the clients. You can choose the choices like buttons:
- Quick-to-reply buttons let buyers engage quickly.
- Call-to-action buttons are leveraged to direct leads to a business website or phone number.
3. Upload customers to the Excel sheet and create a bulk message that means transforming the message including a button. You have to add these to the message:
- The message text
- Button types (quick replies or call-to-action)
- Button content (text, URLs, etc.)
4. Tap ‘Send’ to hit the bulk button messages.
Contact our team to know more about how to send bulk messages, including buttons, to your customers. Let me tell you also one thing that these WhatsApp button messages are allowed to share with election, politics, and gaming businesses as well.
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Real-World Use Cases
Real-world use cases of sending WhatsApp button messages in bulk help you to better understand how the process works.
E-commerce: Drive sales with ‘Buy now’ & ‘Track order’ buttons
Using button messages for online stores helps to send promotions, cart reminders, and order updates. For your consideration:
- Flash Sale Alert: “Hurray! A great offer is waiting for you. [Buy Now]”
- Abandoned Cart Reminder: “Missed something? Complete your shop now! [View Cart]”
- Post-Purchase Update: “Your order has been dispatched! [Track Order] [Contact Support]”
These buttons remove the struggle for clients to search or write, which significantly increases interactions.
Education: “Enroll Now” button for course promotions
Educational technologies and training facilities resort to WhatsApp buttons promoting new classes or events. Examples include:
- Course Launch Message: A new group of students will start the course of Digital Marketing Mastery soon! [Enroll Now]”
- Free Webinar promotion: [Come to our free session this Sunday][Register] [Learn More]
- Exam Reminders or Prep Offers: Your NEET preparation plan is ready. [View Schedule] [Speak to Mentor]
These short responses assist the students in acting with little effort.
Healthcare: “Book Appointment” buttons
The WhatsApp button messages simplifies bookings and inquiries for hospitals, clinics, and wellness brands.
- Doctor Appointment Booking: “Are you okay? Book your appointment now. [Book Appointment]”
- Lab Report Notification: “Your lab report is available. [Download Report] [Talk to Doctor]”
- Health Tips Campaign: “Receive daily health tips. [Subscribe] [Unsubscribe]”
The feature is helpful for elderly patients who are comfortable with user-friendly interfaces.
Travel: “Explore Packages” or “Talk to Agent” buttons
The use of button messages is useful in obtaining bookings and making inquiries by travel agencies and tour companies:
- Holiday Package Promo: Bali at 30% OFF! [View Details] [Talk to Agent]
- Hotel Booking Notification: “Get the room quickly before it is booked out. [Book Now]”
- Airport Pickup Service: Verify Your Pickup Time. [Confirm Slot] [Reschedule]
It makes it less dependent on calls or emails and enhances the booking process.
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Frequently Asked Questions
Q1. What are interactive WhatsApp message templates?
A. Interactive WhatsApp message templates are the pre-defined format with buttons or other creative aspects. These are used to engage with buyers on WhatsApp.
Q2. What is the cost of sending WhatsApp button messages?
A. The cost required to send WhatsApp button messages depends on the country and message category. For instance, the marketing message costs the most, as the utility ones are free after the current WhatsApp pricing change.
Q3. Can I modify the WhatsApp button messages?
A. Of course, you can change the message by adding information such as the client’s name, order details, and more. WorldofSMS allows the business to modify messages.
Q4. What are the limits of WhatsApp bulk messages shared?
A. With the WhatsApp business app, businesses are allowed to send messages to up to 256 contacts.
Q5. Is there any way to send WhatsApp messages without getting blocked?
A. WhatsApp business API providers let the business send bulk messages at once. If they follow the WhatsApp policies, track sending patterns, and opt-out options.
Conclusion
What do you think? Isn’t it cool to send WhatsApp button messages in bulk to prevent a ban with a strategic approach? Through WhatsApp Business API, brands can interact with clients at scale while adhering to WhatsApp’s policies.
The best practices like achieving user consent, managing high-quality messaging, and using approved templates. You can enhance outreach without risking an account ban.
After acquiring the Business Platform, you need to send your WhatsApp interactive message template to be approved. To have a Quick reply, you can have the fields where you want to display the text filled in.
CTA buttons can be included by providing a phone number and/or a site address. As soon as the template becomes approved, your WhatsApp interactive message will be equipped with buttons.
