RCS Business Messaging: Types of RCS For Business Messages & How To Use
Do you know how many types of RCS business messaging there are? Running a marketing campaign and seeking that old marketing approach is not enough to make an impact. Thus, plain text and restricted features can just give the desired results. When RCS business messaging gets people’s attention. RBM (RCS Business Messaging) displays a slight difference in B2C engagement. It has ability to give businesses a richer, more creative experience than traditional SMS. Such marketing enables you to connect with your clients in new and more convenient ways. That will be discussed in the blog. I understand your doubts and try to clear them out using RCS messages in all possible ways. Each category offers unique features that empower the communication approach and guide the link with potential users. Let’s discover the effective RCS messaging types and learn how to benefit your organization using those. Book Your Demo Now! Get Enquiry Book a Demo Importance Of RCS Business Messaging? RCS business messaging is an advanced version of basic SMS, to full-featured communication. Apart from just sending plain content, you can now add images, creative buttons, and videos to make your content more intuitive. Consider it as a switch from a simple postcard to a creative digital chat where you can add rich multimedia and reply to client actions more dynamically. This means your engagement could be more customized and effective. It makes a better interaction experience for your users to improve sales. Types of RCS Business Messaging Organizations are allowed to send different messages with RBM, from simple text to rich media. The way improves on how to connect with your users. Such a kind of messaging equips you with elements to create information consisting of carousels, images, and responsive buttons. The feature allows you to create compelling interaction strategies that not only attract attention but also increase engagement and response rates. Let’s discuss the type of RCS messaging and how it improves the conversation strategy in detail. 1. Simple Text Messages Businesses can benefit from RCS business communication with longer text messages than what text allows. The category means you can offer more comprehensive details in a single message. Additionally, RCS allows you to use the right formatting choices, hence you can integrate bold or italicized multimedia files. Such a thing makes your message more engaging and creative, supporting you to link your users effectively. 2. File Messages You can attach and share many file types using the File message type within a chat. You can directly add files such as images, videos, documents, and others to your conversation. Using this message type, you can exchange more information and richer media with your customers without leaving the chat window. It is an effective method for increasing how flexible your business communications can be. 3. Rich Card Messages Determine being able to display the products or services in a way that completely stands out. Through the types of RCS messages, you can utilize rich cards to do this. The creative cards offer you to merge images, text, and buttons into a single, engaging content. Book Your Demo Now! Get Enquiry Book a Demo A most unique way to represent what you provide and make it simple for your users to take action. Whether it’s making a shop or discovering more about your business. 4. Carousel Messages Consider the carousel ability in RCS communication as a way to present several products or features in one sleek or scrollable format. Rich cards with their own images, explanatory text, and buttons will let your customers explore and choose from your different items. It makes it easy to share a catalog or highlight something new about your product, directly in a message thread. Browsing becomes easier and more interesting, and you can efficiently display various options to your clients. 5. Open URL Messages Rather than just telling your clients of new products and services, you can uncover the open URL features in RCS. Take them directly to the web or landing pages you want them to know. A quick click within the message allows them to access complete information or special promotions immediately. The approach makes it easier for them to connect with your information and grow the entire experience. 6. Suggested Replies With this RCS message, you can provide your customers with instant and easy response choices for frequently asked questions. This type of RCS message simplifies interaction by giving customers predefined reply options. And they can answer in one tap instead of having to type out a response. It accelerates communication, allowing your customers to obtain information promptly and for you to manage inquiries more effectively. 7. Conversational Messages With Conversational RCS for Business, manufacturers have real conversations with their customers in real time. The two types of conversational messages we’ll discuss are brand-initiated (A2P) and user-initiated (P2A). If a customer replies to a brand’s Basic or Single RCS message within 24 hours, an A2P conversation will begin. If the customer does not respond to an initial message, the last message from the brand will trigger the conversation session. Book Your Demo Now! Get Enquiry Book a Demo P2A conversations take place when a customer contacts the brand beyond the 24 hours when an A2P conversation would normally be used. When a brand replies within 24 hours, the conversation begins. These messages show plenty of customer interest, and brands quickly have the ability to support customers inside the chat – so nobody has to leave the conversation to manage things. How To Use RCS Messaging For Your Business? Go through the detailed steps on how to utilize RCS business messaging for your business. Step 1: Pick a reliable RCS Messaging Partner You should work with a verified RCS-enabled messaging partner like WorldofSMS, who support A2P/P2A workflows. Step 2: Verify Your Business Brand verification is important for Google to send RCS messages. The step adds a layer of trust and secures customers from spam. Step 3: Design Your Message Flow Implement carousels,