Do you know how many types of RCS business messaging there are? Running a marketing campaign and seeking that old marketing approach is not enough to make an impact.
Thus, plain text and restricted features can just give the desired results. When RCS business messaging gets people’s attention.
RBM (RCS Business Messaging) displays a slight difference in B2C engagement. It has ability to give businesses a richer, more creative experience than traditional SMS. Such marketing enables you to connect with your clients in new and more convenient ways.
That will be discussed in the blog. I understand your doubts and try to clear them out using RCS messages in all possible ways. Each category offers unique features that empower the communication approach and guide the link with potential users.
Let’s discover the effective RCS messaging types and learn how to benefit your organization using those.
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Importance Of RCS Business Messaging?
RCS business messaging is an advanced version of basic SMS, to full-featured communication. Apart from just sending plain content, you can now add images, creative buttons, and videos to make your content more intuitive.
Consider it as a switch from a simple postcard to a creative digital chat where you can add rich multimedia and reply to client actions more dynamically.
This means your engagement could be more customized and effective. It makes a better interaction experience for your users to improve sales.
Types of RCS Business Messaging
Organizations are allowed to send different messages with RBM, from simple text to rich media. The way improves on how to connect with your users.
Such a kind of messaging equips you with elements to create information consisting of carousels, images, and responsive buttons.
The feature allows you to create compelling interaction strategies that not only attract attention but also increase engagement and response rates. Let’s discuss the type of RCS messaging and how it improves the conversation strategy in detail.
1. Simple Text Messages
Businesses can benefit from RCS business communication with longer text messages than what text allows. The category means you can offer more comprehensive details in a single message.
Additionally, RCS allows you to use the right formatting choices, hence you can integrate bold or italicized multimedia files. Such a thing makes your message more engaging and creative, supporting you to link your users effectively.
2. File Messages
You can attach and share many file types using the File message type within a chat. You can directly add files such as images, videos, documents, and others to your conversation.
Using this message type, you can exchange more information and richer media with your customers without leaving the chat window. It is an effective method for increasing how flexible your business communications can be.
3. Rich Card Messages
Determine being able to display the products or services in a way that completely stands out. Through the types of RCS messages, you can utilize rich cards to do this. The creative cards offer you to merge images, text, and buttons into a single, engaging content.
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A most unique way to represent what you provide and make it simple for your users to take action. Whether it’s making a shop or discovering more about your business.
4. Carousel Messages
Consider the carousel ability in RCS communication as a way to present several products or features in one sleek or scrollable format.
Rich cards with their own images, explanatory text, and buttons will let your customers explore and choose from your different items.
It makes it easy to share a catalog or highlight something new about your product, directly in a message thread. Browsing becomes easier and more interesting, and you can efficiently display various options to your clients.
5. Open URL Messages
Rather than just telling your clients of new products and services, you can uncover the open URL features in RCS. Take them directly to the web or landing pages you want them to know.
A quick click within the message allows them to access complete information or special promotions immediately. The approach makes it easier for them to connect with your information and grow the entire experience.
6. Suggested Replies
With this RCS message, you can provide your customers with instant and easy response choices for frequently asked questions. This type of RCS message simplifies interaction by giving customers predefined reply options.
And they can answer in one tap instead of having to type out a response. It accelerates communication, allowing your customers to obtain information promptly and for you to manage inquiries more effectively.
7. Conversational Messages
With Conversational RCS for Business, manufacturers have real conversations with their customers in real time. The two types of conversational messages we’ll discuss are brand-initiated (A2P) and user-initiated (P2A).
If a customer replies to a brand’s Basic or Single RCS message within 24 hours, an A2P conversation will begin. If the customer does not respond to an initial message, the last message from the brand will trigger the conversation session.
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P2A conversations take place when a customer contacts the brand beyond the 24 hours when an A2P conversation would normally be used. When a brand replies within 24 hours, the conversation begins.
These messages show plenty of customer interest, and brands quickly have the ability to support customers inside the chat – so nobody has to leave the conversation to manage things.
How To Use RCS Messaging For Your Business?
Go through the detailed steps on how to utilize RCS business messaging for your business.
Step 1: Pick a reliable RCS Messaging Partner
You should work with a verified RCS-enabled messaging partner like WorldofSMS, who support A2P/P2A workflows.
Step 2: Verify Your Business
Brand verification is important for Google to send RCS messages. The step adds a layer of trust and secures customers from spam.
Step 3: Design Your Message Flow
Implement carousels, suggested replies, and interactive buttons to make effortless conversation flows. Customize the messages where possible.
Step 4: Integrate Chatbots (optional)
Improve the experience of P2A by integrating an AI-powered chatbot to easily manage different queries at the same time.
Step 5: Monitor & Optimize
Employ analytics offered by your RCS platform to monitor:
- Delivery rates
- Engagement (clicks, replies)
- Conversions
Benefits of Using RCS for Business
To explain RCS messaging for your business, let’s look at its benefits. These features improve customer experience, offer valuable data insights, and foster customer engagement.
SMS marketing may be a good way to promote your business, but RCS is the upgraded version of it that gives advanced features.
1. Foster Engagement with Rich Media
The marketing strategy through RCS supports sending multimedia content consisting of images, videos, GIFs, and creative components such as buttons and carousels.
This allows brands to create visually appealing and engaging messages that grab customer attention and draw high engagement rates.
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For consideration, a retail company is offered to share promotional content with embedded product images and direct buy buttons. It simplifies the buying experience within the messaging app itself.
2. Data-driven Insights
With this effective marketing strategy, companies are allowed to collect and track detailed insights from customer engagement. They can track factors like read rates, interaction levels, and response times.
The collected data refine interaction strategies, scale messages to user preference, and enhance the entire campaign’s effectiveness. Companies can make more targeted and impactful marketing campaigns by knowing buyer preferences.
3. Create Brand Trust
RCS business messaging with a verified sender makes sure messages are from trusted sources, earning the trust of customers. A verified business listing includes its logo, color scheme, and ways to reach it, so customers are more likely to trust the brand.
Security improvements, for example, end-to-end encryption, protect customers’ information and encourage their trust in the channel for communication.
As a result of this trust, people feel more comfortable connecting with the brand, since all their interactions are secure and real.
4. Improves Customer Experience
Promoting the business through RCS gives a seamless and creative messaging experience. This slightly improves the user satisfaction.
The features, such as read receipts, typing indicators, and real-time reply strengthen conversation transparency and efficiency.
Businesses employing RCS can send real-time updates about orders, give delivery updates, and help customers using detailed interactive instruction guides.
5. Future-Proof and Secure
In businesses, RCS uses advanced security protocols, like encryption and authentication to assure messages are delivered securely and confidentially. Also, it catered to allow future updates to support new features and abilities.
Factors To Consider While Choosing Different RCS Types
Keep the below factors in mind while weighing the pros and cons of multiple RCS message types and potential benefits.
Cost – Business messages using RCS are billed separately based on the type of message. Non-conversational messages are cost per number of messages shared and received. As conversational charges for a 24-hour session.
Ease of integration – Check your current system and price plan. If your backed systems are associated with SMS, beginning with core messages is an easy step. So, you’re ready to make more complex messages.
What is allowed on RCS – Certain media files cannot be shared by RCS at the moment. Adult, political, dangerous, derogatory, and tobacco content are all forbidden. A few sectors are not allowed to use it to promote, like alcohol, gambling, and healthcare.
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Your users – Consider your users and their most likely used conversation method. Knowing how they are interested in communicating with you would help to select the most appropriate message type to help them.
Your message – Think about what you require to engage. The simple transactional details like OTPs, or is it more direct, sale-focused messages that can profit from rich media such as product carousel?
Other messaging channels – Watch the way your customers deal with your messages through channels like WhatsApp and email. Should you already be using WhatsApp Business, bringing conversational RCS messages to your audience is a likely benefit.
Frequently Asked Questions
Q1. Can I send a promotional message with RCS?
A. RCS allows sending promotional messages to buyers. Even if you include multimedia files such as images, documents, videos, and carousels, directly send them to users’ devices.
Q2. Should I contact WorldofSMS to use RCS messaging?
A. WorldofSMS delivers verified RCS messaging solutions. The platform offers good tools and support to set up, launch, and manage the marketing campaigns. You can also leverage effective messaging, chatbots, analytics, and multimedia messages.
Q3. What is the cost of RCS messaging?
A. RCS cost depends on the service provider, volume of messages, and particular requirements of the business. It’s good to connect with us to know the pricing plan and any connected prices.
Q4. How to receive an RCS message on my phone?
A. You should have a messaging app with RCS features. It should be the default app on your phone to get the message.
Q5. Do users need to opt in to receive messages?
A. Similar to SMS marketing, user permission is needed. Companies must gather opt-ins through websites, apps, or SMS before sharing RCS messages following the data protection laws such as GDPR & TCPA.
Conclusion
When we consider the future of mobile messaging, RCS is a technology that greatly enhances the way buyers and businesses interact.
An advanced business messaging approach lets enterprises use rich media, interactive aspects, and genuine sender profiles. Delivers unique and engaging experiences for shoppers.
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Using WorldofSMS, this is integrated for better results, permitting the use of strong security methods. Switching to SMS when needed and tracking campaign progress to improve how they are performed.
Thinking about RCS in your strategy will bring your brand closer to customers. Strengthen a deeper relationships and grow loyalty among your audience. Send us a message.
