How to Send Bulk WhatsApp Button Messages for Boost Engagement
Have you ever received a Whatsapp message containing a button like ‘Shop more’, or ‘Contact us’? Of course, such messages caught your eye. We all use WhatsApp to communicate with our friends or customers as well. If you are leveraging WhatsApp to send promotions, newsletters, updates, and offers to your buyers, you are definitely looking for a method to send bulk WhatsApp button messages. Great news for all! Sending messages at scale using the quick application can be efficient with its official API. From how to use the API to send bulk messages using a button, we have got you covered. We will write the easy steps to send WhatsApp button messages in bulk. Book Your Demo Now! Get Enquiry Book a Demo Description of WhatsApp Button Messages WhatsApp button messages are an amazing feature of WhatsApp API, which are creative aspects added to the template message. The feature enables users to reply with a single click, beyond typing out a message. These buttons could be either quick reply buttons or CTA buttons. Using buttons in WhatsApp messages offers pre-defined replies or actions, such as calling a number or visiting a business website. Quick reply offers organizations explain buttons that the client can click to revert. When a quick reply is wiped, a message consisting of the button is sent in the communication. CTA buttons in a message trigger a phone call or open a website when clicked. During that time, WhatsApp did not support deep links. Businesses have to submit the message template before using the buttons. Once Meta approves the message, templates consisting of buttons could be shared by sending the message in your API request. The effective button messages could be successfully delivered if the user has contacted the organization within the last 24 hours, and the template message must be used. Why Use Button Messages for Bulk Campaigns? Following the competitive market, catching the attention of customers is half the battle, and differentiating is the other. This is when the WhatsApp button messages slays. Rather than just sending a simple message that might be avoided or misunderstood, button messages provide a clean, creative format that makes it simple for clients to take action quickly. Have a glimpse at the reasons for using bulk WhatsApp button messages to achieve better customer engagement. Book Your Demo Now! Get Enquiry Book a Demo 1. Higher Click-Through Rates (CTR) When a recipient gets a clear, concise message including clickable buttons such as ‘Customer support’, ‘Visit us’, they’re a little interested in it. The visual and actionable behavior of buttons lessens confusion and increases the chances of the message being responded to. Compared with text links, buttons usually provide 30-50% higher CTRs. 2. Effortless Customer Navigation Button messages eliminate user friction. As an example, where you usually task the user with typing in the word Yes or clicking an additional link, it is quite possible to give them a button that will do it at the touch of a button. This minimizes drop-offs, particularly among mobile users who demand convenience. 3. Improved Lead Conversion Users are also likely to descend the sales funnel fast when they do what is already predetermined in your messages. A button will drive traffic to an appointment, an authorization, a check-up, a payment, etc. It allows converting interest into action without typing. 4. Personalisation At Scale WhatsApp button templates may be up to date depending on the dynamic variables such as name, order ID, or product preferences. This enables the companies to deliver messages that are extremely relevant with personalized call-to-action buttons to the individual, despite the extensive campaign. 5. Looks Professional and Trustworthy A well-organized message always gets the customer’s attention and also creates credibility. Users are more relaxed communicating with a business that looks professional and uses official WhatsApp features. The trust sometimes leads to better brand awareness and increased engagement. 6. Supports Multiple Business Goals Wondering how to grow website visits, enhance sales, gather feedback, or prompt signup, button messages are always effective. You can build separate campaigns with multiple buttons that cater to many customer segments. Book Your Demo Now! Get Enquiry Book a Demo Requirements to Send Bulk WhatsApp Button Messages Before you begin, let’s understand the prerequisites to send WhatsApp button messages in bulk. WhatsApp Business API access or official BSP (Business Solution Provider) partnership Sending WhatsApp button messages in bulk is only possible through using the WhatsApp business API, not needing the regular WhatsApp app. Access to the official API can be technical and time-consuming. That’s why most organizations work with an official BSP like WorldofSMS. The providers work as a mediator – they offer user-friendly dashboards, templates, and automation tools. The feature creates an easy way to run bulk campaigns, even when you don’t have any coding skills. Approved WhatsApp Templates with Buttons WhatsApp doesn’t help to send promotional or bulk messages without any cost. You should build a message template in advance and get it approved by WhatsApp before utilizing it. Your template must have: The message content The button type (Quick Reply or Call-to-Action) The exact button labels (e.g., “Buy Now”, “Contact Support”) The process of approval consumes only a few hours. When it’s approved, you can reuse the message template for bulk campaigns anytime. Verified WhatsApp Business Number Require a verified WhatsApp business number to send messages using the API. It means: Should be linked to the Meta business manager account. Must be verified with a green checkmark. Should be active and capable of receiving & sending messages using the API. If you’re connected with a BSP, they’ll often lead you through the verification process step by step. Consent from users (opt-in requirement) WhatsApp Carefully Protects the Private Privacy of Users. One is not allowed to put some random numbers and start sending texts. To your business, every individual you reach out to should have expressly subscribed to receiving messages on WhatsApp in your business. This consent may occur in the following ways: Website