Bulk WhatsApp Messages For Festive Sales: India is a land of festivals; people celebrate festivals each and every month. Thus, communicating with so many people is necessary for businesses. This is the right time for businesses to grow their sales and generate more revenue.
The blog is all about sending bulk WhatsApp messages for festive sales. You will learn about the features, methods, and benefits of sending mass messages.
WhatsApp marketing is an interesting approach that multiple companies leverage to engage with their audience without seeing the clock. Most importantly, they should always send messages to clients when they’re most likely to be active on WhatsApp.
The WhatsApp platform is not only for customer communication – it’s where they can engage, buy, decide, and be loyal. When we’re talking about messages on a fast and quick scale, bulk messaging is the one choice you can have.
Moreover, to make use of the WhatsApp Business App or API, you should consult with a complete WhatsApp business solution like WorldofSMS.
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Introduction to WhatsApp Bulk Messages
Searching for a tool to communicate with thousands of customers at a time? This is exactly what bulk WhatsApp messages are meant to help you.
Whether it’s a festive season or promoting sales, shipping updates, or limited-time deals, the feature of sending mass messages ensures that it delivers immediately.
Below are the factors that are the most important when looking at WhatsApp promotional messages, how it works, and what choices you may have.
What are WhatsApp Bulk Messages?
A bulk message on WhatsApp is shared by a single business to thousands of clients simultaneously. The service is called WhatsApp broadcast message as well.
A broadcast message is distributed from your WhatsApp Business number to several phone numbers at a time. It was previously a consumer feature. But now, it’s available for businesses as well. Turning WhatsApp into an outbound channel.
Each of your receivers will receive your WhatsApp bulk message as an individual message. So even though it will appear that you’re sending in a group, your customers won’t know the message is being broadcast. This creates a WhatsApp Business bulk message easy for you and yet personalized for customers.
Why Is Bulk Message A Game Changer For The Festive Season?
The festive seasons are the time when there’s a chance that sales can increase. In India, the festive season is known to boost consumer spirits, increase disposable income, and lead to an increase in online shopping.
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E-commerce businesses are expected to increase to $200 billion by 2027, with the festive season being vital. Sending bulk messages on WhatsApp is a perfect marketing tool for multiple reasons:
Immediate reach: Messages are delivered within seconds, ensuring timely engagement during a quick festive campaign.
High communication: With a number of messages read within a short time, SMS reduces the noise of crowded email inboxes and social media feeds.
Budget-friendly: Compared to paid ads or influencer marketing, mass messaging gives a high return rate. It makes an accessible approach for companies of all sizes.
Customization: Bulk WhatsApp sender tool lets organizations scale deals depending on user preferences. It drives relevance and engagement.
TRAI compliance: While performed perfectly, the marketing campaign adopts the TRAI regulations. The thing assures trust and deliverability.
Using the WhatsApp marketing tool, businesses can get traffic, improve conversions, and create loyalty in the festive season.
What To Use: WhatsApp Business App & WhatsApp Business API
There is a simple difference between using the WhatsApp Business app and the WhatsApp Business API. The points will help you to know the best choice to send messages in bulk.
| Features | WhatsApp Business App | WhatsApp Business API |
| Max recipients per broadcast | 256 contacts | Thousands (depends on messaging tier ) |
| Contacts should save your number | Yes | No |
| Automation & integrations | Limited | Advanced |
| Message personalization | Basic | Dynamic |
| Approval for message templates | Not required | Required |
| Best for | Small businesses | Growing and large businesses |
The bulk messages you’re targeting to your known customers who have saved your contact, the WhatsApp business app is perfect.
Hence, if you need to send a large customer list, WhatsApp Business API is a good option. The tool offers scalability, flexibility, and automation.
Methods To Send WhatsApp Bulk Messages For Business
The effective methods can be used to send promotional messages on WhatsApp. Leveraging the app and WhatsApp Business API gives multiple benefits. Here are the steps on how to send mass messages.
1. WhatsApp Business App
Integrating the WhatsApp business app for your customer communication, you’re only allowed to send messages to up to 256 contacts. The app is completely free, using a broadcast list that can be added to a limited number of contacts.
However, the risk of getting blocked is high if the client labels your message as spam or if you’re not able to follow Meta’s policy & regulations. This is a step-by-step procedure on how you can send bulk messages on the WhatsApp Business App:
1. Make a broadcast list: Launch the app, visit the three-dot menu, and choose “New Broadcast.” Put as many as 256 contacts in the list.
2. Create message template: Type the message you wish to send. You can manually personalize it if necessary.
3. Send the message: With the broadcast list, send a message one by one to all your contacts. But you can send bulk messages to users who have saved your number.
2. WhatsApp Business API
WhatsApp Business API is an ideal choice for interacting with your users all at once. It reduces the risks of getting your number banned; hence, search for a reliable WhatsApp solution provider.
The method offers brands the ability to send automated and custom messages adhering to the official guidelines of Meta via a Business solution provider like WorldofSMS.
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The strategy is simplified and perfect for each size of business to manage large-scale communications. With WorldofSMS, organizations can access WhatsApp API, automate chats, run campaigns, and monitor performance – everything at a single channel.
1. Link your phone number with the official WhatsApp business API
Consult with your solution provider and link your mobile number to the API. You must have an extra phone number to set up with your phone number using the API. A business should have an official website along with a registered business of government documents to enable it to use their API.
2. Create message templates and approve by Meta
Meta needs to approve your message templates to send promotional content, mainly for marketing & customer interaction.
Note: Templates are reviewed manually by the WhatsApp team. It can take anywhere from 30 minutes to 48 hours before it gets approved. Once done, you can use the template to send to your customers as demonstrated in the following steps.
3. Add your contacts manually or import a bulk list using an Excel file
The next step is to add your customers’ contacts. You can even add it manually one by one or import all your contacts in bulk using CSV file import.
4. Schedule & send the message
A WhatsApp solution provider like WorldofSMS enables sending messages to customers at the same time. The tool enables custom messages depending on user data, ensuring compliance with Meta rules.
You have the option to send the campaign now or schedule sending it at a later date and time to match your marketing plan or customer behavior tendencies.
Strategies to Use Bulk WhatsApp Messages for Festive Sales
Seeking to drive festive sales and increase customer conversion? Then, follow these strategies that will give you practice in your business tasks.
1. Create urgency for time-sensitive deals
Motivate the festive customers for limited-time deals and create a fear of missing out (FOMO). Messages in bulk are perfect to make them buy your product as soon as they see it. It prompts instant action.
Strategy:
- Introduce exclusive deals and offers via WhatsApp bulk SMS, highlighting the lack(e.g., “sale is live for 4 hours only!”).
- Scale deals with certain festival dates, like Christmas gift hampers for Diwali decor.
- For instance: “Boom! Diwali exclusive sale is live. Get 30% off on your home decor items. Buy now before it skips out.”
Actionable Tips:
- Schedule a message according to the festive dates in working hours to grow opens.
- Add URL shorteners to chase clicks and monitor campaign success.
- Link landing pages that are mobile-optimized for easy shopping.
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2. Customize deals for maximum effect
Custom messages are 26% more likely to drive interactions. For the festive season, align more interesting deals as per customer preference to differentiate your brand.
Strategy:
- Categorize your users depending on shopping history, browsing nature, or location.
- Send personalized messages, like “Hey, loved the hi-tech machine? Get instant 50% off electronics: [link].”
- Give festive special offers, like Navratri special for Gujarat or Pongal offers for Tamil Nadu.
Actionable Tips:
- Integrate CRM data to make elements (e.g., quick buyers, first-time buyers).
- Add dynamic fields in your communication platform for automated customization.
- Use regional languages for SMS in tier-2 and tier-3 markets to improve relevancy.
3. Recover abandoned carts with timely nudges
Cart abandonment surges during the holiday season when consumers shop across different platforms. SMS reminders help win back lost sales by re-engaging consumers.
Strategy:
- Execute automated SMS triggers for cart abandonment, dispatched within 30 minutes of abandonment.
- Provide incentives such as discounts or free shipping to push through.
- Example: “Hi [Name], your Diwali gift basket is waiting! Complete your order for free shipping: [link].”
Actionable Tips:
- Implement a two-stage workflow: a reminder in the first place and a discount offer after 24 hours.
- Personalize messages with product information to trigger memory.
- Comply with TRAI by adding opt-out statements.
4. Increase post-purchase engagement
The festive season is the opportunity to convert your one-time shoppers into loyal users. Leverage bulk messages to nourish relationships for later purchases.
Strategy:
- Update customers for order confirmations, shipping updates, and delivery alerts to encourage trust.
- Track loyalty program invites or thank-you offers, e.g., “Hope you enjoyed shopping, [Name]! Buy next with 10% off: [link].”
- Gather reviews to increase future campaigns, e.g., “Adored your New Year shopping? Give your valuable feedback: [link].”
Actionable Tips:
- Update real-time information with automated transactional SMS.
- Always make the review surveys short (1-2 questions) to enhance reply rates.
- Custom post-purchase messages with user names and order information.
5. Promote festive-specific products and bundles
Increasing festive sales are the best time, which is synonymous with decor, traditional buying, and gifting. Mention the festive-relevant products or curated packages to know the demand.
Strategy:
- Feature items such as Diwali diyas, Rakhi gift packs, or Christmas hampers through SMS.
- Push bundles to grow average order value, e.g., “Buy a hairpin + facewash & get 20% off! Buy now: [link].”
- Sample: “Discover amazing products with our exclusive gift hampers! Get now: [link]. Response STOP to opt out.”
Actionable Tips:
- Design festive-themed landing pages with bright graphics and prominent CTAs.
- Cross-sell related products (e.g., sweets with gift hampers) through SMS.
- Emphasize free shipping or gift wrapping to make the deal sweeter.
The Future of Festive WhatsApp Marketing
E-commerce business in India’s landscape grows, bulk messages in the festive season will link to the features of WhatsApp marketing. The technology offers amazing abilities like multimedia messages, interactive buttons, links, and CTA.
Sending automated and custom messages improves the interaction and aligns offers dynamically. Businesses that follow the creative innovations while following Meta’s guidelines will dominate the festive sales.
How WorldofSMS is A Good Option For WhatsApp Messages For Festive Sales?
If you want to grow your business using WhatsApp, you require more than a basic WhatsApp marketing tool. You should have a platform that boosts the process, assures compliance, and drives growth.
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Thus, WorldofSMS is the best option. The platform helps you in the following ways to send mass WhatsApp messages.
- No risk of getting banned
- Send messages to the bulk client
- Scaled customization
- Rich media & creative templates
- Quick targeting & segmentation
- Monitor real-time results
Frequently Asked Questions
Q1. How to send bulk messages without getting banned?
A. Follow WhatsApp’s business policy to avoid getting banned. Utilize WhatsApp Business API or an official messaging tool to send messages in bulk to subscribed users. Prevent sending spam or irrelevant content to users.
Q2. What kind of content is best for a festive-sale marketing campaign?
A. Custom messages with clear CTA and visually rich content are best suited for an effective marketing campaign. Include product images, limited-time deals, welcome messages, and discount codes to increase conversion.
Q3. What is the way to see sent bulk messages?
A. The WhatsApp Business app does not offer to see data, but the API offers to monitor bulk messages sent through analytics.
Q4. Is there any tool to automate festive WhatsApp messages?
A. A platform like WorldofSMS lets you create, schedule, and automate mass messages in the festive season using the API. It offers analytics and custom tools.
Q5. How many messages can we send per day using the API?
A. In the messaging tier, the number of messages depends on the user’s number. Tier 1 helps to send 1,000 unique custom messages per day and align with use and compliance.
Conclusion
Bulk WhatsApp messaging doesn’t have to be a shot in the dark. In this blog, we deconstructed the two key methods of doing it. Using the WhatsApp Business App for simple broadcasts and the WhatsApp Business API for business-level, mass messaging.
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We took you through each of them step-by-step, from importing your contacts and building pre-approved templates to scheduling your message the proper way.
