WhatsApp Vs SMS Marketing: Which One is Better for Your Business

WhatsApp Vs SMS Marketing: In today’s fast-paced world, businesses are always in need of effective communication to make connections with their customers. Their main motto is to promote their brands and services all over the region, so that each and every person must be aware of that.

This can be done in many ways, in which WhatsApp and Email are one of the most popular methods to carry out all those activities. Both bring in a variety of features to fulfill the demands of the company, and hence result in a good network.

WhatsApp and Email are one of the most widely used platforms, which attract many entrepreneurs to start their business virtually. These marketing strategies allow them to spread even more quickly in an easy and cost-efficient manner.

In this blog, we will be going to discuss more about WhatsApp vs SMS marketing and which one of them is better.

What Is WhatsApp Marketing?

WhatsApp Marketing is a marketing strategy in which a business promotes or increases its product or service reach all over the region, with the help of WhatsApp. It has high open rates, approximately 98%, which makes it the most used application with 3 billion users.

These are used in many ways to increase their sales, by sending messages of discount, alerts, abandoned cart, sale, and many more, such that it attracts the customers. There are many features that make WhatsApp even more engaging and conversational.

You can create your message templates and even schedule them for future use. You can personalize these messages in accordance with the customer’s name, mobile number, age, gender, and many more, so that they can feel more personal.

Marketing’s first rule is to build relationships with customers, which WhatsApp performed in a well-mannered way. Let’s have some exploration on WhatsApp Marketing features and benefits, so that we can have a better understanding of these strategies.

Features of WhatsApp Marketing

• WhatsApp has a high open rate, which is approximately equal to 98%, with 3 billion worldwide users. On the basis of customer engagement rate, this data shows its importance and usage in virtual business.
• It is a two-way communication, which means both the customer and company communicate, which in turn reduces the confusion and helps to build healthy relationships. All this process occurs in real time.
• You can personalize messages in accordance with the product. A single message along with its proper format can converse with different customers, with different categories like the customer’s name, number, and many more.
• WhatsApp allows multimedia sharing of various messages like text, images, videos, polls, links, and many more, which ultimately results in better illustration of the product and leads to higher engagement of the customers. This reduces the chances of misunderstanding as well.
• WhatsApp allows you to send messages anytime and anywhere without involving any human interface, only with the help of an Automation service. It is mainly used to handle queries and is also processed 24/7. It helps to reduce response time and improve customer support.
• It is a secure platform, which runs on end-to-end encrypted programmes. No one other than the sender and receiver has access to your conversation.

Benefits Of WhatsApp Marketing

There are enormous benefits to using WhatsApp as a marketing tool. Let’s discuss some major benefits that people might have already crossed.

• It is an instant two-way communication, which runs in real time. It increases the satisfaction rate of both sender and receiver.
• With the help of WhatsApp automation, it can handle too many queries at a single time, which increases the customer satisfaction rate, which in turn helps in building healthy relations with customers.
• It is an End-To-End Encrypted platform, which ensures each and every user can use it safely without any data leakage.
• It is cost-effective in nature, and very much cheaper than running TV ADs, print, and many more.
• It allows multimedia sharing, which consists of text, images, videos, and many more, and hence illustrates any products even in a better way.

What is SMS Marketing?

SMS, which is termed as Short Message Service, is a type of mobile marketing strategy where business sends promotional, alerts, offers, reminders, and many more messages to create awareness regarding their product and services.

It is widely used for advertising in the market via SMS, with a 90-98% open rate. SMS Marketing is way cheaper than many advertising methods, and even more engaging. It is cost-effective in nature and works even without the internet, and that’s what makes it distinctive.

The main purpose is to send promotional and alert messages, which help to build relationships with customers, so that they can convert these messages into leads, and leads into sales.

Let’s have some ideas regarding its features and benefits, so that we may have proper knowledge regarding SMS Marketing.

Features of SMS Marketing

• SMS Marketing processed by SMS has high open rates, which approximately equals 90-98%. This shows its high engagement level with its customers.
• This works on every device, whether it is a keypad, Android, or iPhone. This does not require internet connectivity.
• A business can personalize these messages in accordance with the customer’s name, location, phone number, and many more.
• It provides two-way communication between sender and receiver that reduces the chances of miscommunication, also it can schedule their messages as per the time.
• It is widely spread all over the region, due to one of its features, like being cost-efficient, which allows different sectors of business to operate financially.

Benefits of SMS Marketing

• It lands every message within a second, which increases the satisfaction rate of every customer.
• It is cost-effective, cheaper than advertising like TV, radio, or print. This allows each sector of business to promote its brands and services.
• You can personalize your messages with respect to the customer’s name, location, and mobile number, even without the help of internet connection.
• It supports automation, which schedules the messages in accordance with time or response type. It is done even without the involvement of any human interaction.
• It helps to build strong relationships with customers and hence has the ability to convert customers into sales.

Difference Between WhatsApp Marketing & SMS Marketing

There are many differences between WhatsApp Marketing and SMS Marketing, but the motto of both techniques has similar goals, which is to promote particular businesses’ brands and services. But it will be better to estimate the better one for an Upcoming or established business, in order to achieve better results.

SMS Marketing supports only text messages; meanwhile, WhatsApp Marketing has different multimedia options like images, videos, PDFs, and many more to provide extra informative ideas.

WhatsApp requires an internet connection for delivering messages, but SMS does not require internet connectivity. WhatsApp works only on particular mobile devices, but SMS can run on any device. It has a high range of security in terms of data transfer in comparison to SMS.

Which One Is Better For Your Business?

WhatsApp Marketing, along with its stats, proved to be better than SMS Marketing in most regions. WhatsApp provides you with a wide reach and reliability, and is mostly used in E-commerce platforms, Restaurants, travel, schools, hospitals, and many more.

Both have the same motto, but WhatsApp is more engaging and fruitful than SMS. Also, the open rates of WhatsApp are higher than SMS, which can be due to multimedia exposure in WhatsApp.

It will be better for your business to engage with WhatsApp to gain extra and fast value in the Business world and market. Also, it is more personalized, provides a better and faster satisfaction rate, and helps in building strong relationships between customers and businesses.

WorldofSMS: A Business Marketing Tool

If you are starting a business and don’t know where to start. Then knock knock, you are at the right place. WorldofSMS is a service provider organisation that mainly focuses on providing bulk messaging services.

WorldOfSMS includes both WhatsApp and SMS messaging, enabling you a choose for your better business experience. It is designed in such a manner that it can be affordable to both small and large businesses. It guarantees 100% instant bulk SMS delivery available 24/7.

WorldOfSMS also provides bulk SMS in the form of voice messages, which is proven to be an effective marketing service offered by them. There are many plans available on WorldofSMS, suitable for different businesses, on the basis of finance and business goals.

They have extended their limits in every sector, such that you don’t have to explore anymore for establishing a business. WorldofSMS provides services like content writing, website designing, search engine optimization (SEO), and digital marketing.

The services that you really want to develop your business are all here at a single place, which saves you both time and money. If you still have any queries, then kindly visit our official website or contact our representative team.

Frequently Asked Questions

Q1. What is WhatsApp Marketing?

Ans. WhatsApp Marketing is a business technique through which an entrepreneur promotes their brands and services to make sales. This is done when businesses send messages such as promotional, alerts, notifications, sales updates, and other types of communication designed to engage and attract customers. They are bulk in number, which is provided by third parties, like WorldofSMS.

Q2. What is SMS Marketing?

Ans. SMS Marketing is a business technique in which an entrepreneur sends promotional messages to their customers, so that they keep their customers updated about their services and products. These are available on all types of mobile devices, and they also do not require internet connectivity.

Q3. Which of the following is better for business: WhatsApp Marketing or SMS Marketing?

Ans. WhatsApp Marketing is considered as best and suitable for business reach and popularity. It is more engaging, in comparison to SMS, because of its extraordinary features and benefits. It helps you to make your message even more personalized, with multimedia sharing access like images, videos, and many more such documents.

Q4. What are the benefits of WhatsApp/SMS Marketing in the business world?

Ans. WhatsApp/SMS messages are sent in bulk, once created, and then sent all at once to different customers in a personalized manner. They are End-To-End Encrypted, which makes them more secure and engaging. With the help of automation, you can schedule your message in accordance with the response, without the involvement of a human.

Q5. What is WorldofSMS?

Ans. WorldofSMS is the most popular and well-developed bulk SMS provider, both in WhatsApp and SMS. They ensure that their every customer experiences some sort of being popularised, with the help of WorldOfSMS. WorldOfSMS are designed in such a manner that each region of business may purchase different plans, affordably and easily. They also provide various facilities like content writing, web designing, SEO, and many more for better establishment.

Conclusion

While concluding this blog, it’s important to know that both WhatsApp bulk messages and SMS marketing are equally powerful. The major differences lie in that SMS marketing can be used even without an internet connection, but cannot support multimedia, whereas WhatsApp bulk messaging services support multimedia messages along with text, like images, videos, etc., along with personalization, automation, and secure communication.

For businesses aiming to create strong relationships with their customers, higher engagement rates and become better service providers. WhatsApp bulk message proves to be a stronger option.

Though SMS holds its own importance in internet-limited areas. However, your choice among the two above completely depends on what your business is actually aiming for and what its niche and budget are.

With a service provider like WorldOfSMS, you don’t have to make a tough choice of choosing one over the other- here you can leverage both options of choosing WhatsApp bulk messages and SMS marketing to make a higher reach among the audience and provide your services or commodities more efficiently in both cost and time.